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Let's be blunt: likes aren't the solution to anything. They don't provide enough to live on, help you pay bills, or even solve your weekly shopping spree. In the world of social media, limiting yourself to just likes is a bit like throwing away a ticket: you might get a round of applause, but there's a long way to go before your plan is on track.
Too many people and too many companies are driven by "likes ." But things change radically when you truly understand what that data means ; that's when you start making decisions that really matter.
Looking at the "likes" is like seeing if they wink at you when they meet you... without noticing if they avoid you afterward.
Quantity isn't everything; quality matters. A profile with a thousand fans and a hundred and fifty engagements is in better standing than one with ten thousand and eighty likes.
What to observe?
Case study: A post with twenty genuine comments (questions, points of view, acknowledgments) is worth more than two hundred silent "likes."
Understanding this is key to seeing if your content is resonating or if no one is noticing.
For example, if impressions are high but reach is limited, it means the same people are viewing your content repeatedly. You may need to reach new people or change your content.
This is truly worth its weight in gold. If you're publishing something with the goal of driving traffic (to your website, store, landing page, etc.), clicks are the king of metrics.
Are you getting likes but no one clicking? Serious problem.
Example: You posted "Discover my new service" and received 150 likes, but only 2 clicks. Be careful: either the copy isn't convincing, the link is poorly placed, or it's simply not interesting.
This is where you see the money. And what happens after that damn click?
"Be careful, there is no true success on social media if you don't convert."
Example: If you have 100 clicks on your website and only 1 purchase, your conversion rate is 1%. From there, you can work to improve that process.
Does your fan count increase or decrease every time you upload content?
However, instead of obsessing over increasing your fan count, look for fans who fit your brand : your ideal niche.
Example: Getting 200 new fans all at once thanks to a Reel that went viral is great, but if they then disappear or don't participate, they're not worth it.
Especially when it comes to short videos. If you upload a Reel and people tune out almost instantly... time to polish that post, right?
For example: If a half-minute video only lasts 8 seconds, it's vital to check the content, pacing, and what you're offering.
I know you're not a big internet snooper. That's why I recommend a "must-have" for your company or profile: Metricool , no matter what!
Metricool is almost like having an analytics expert, a detailed organizer, and a strategic thinker... all rolled into one app.
Your profiles can be more than just an attractive facade. They can become a driving force for attraction, sales, and community ... if you know how to interpret them.
TRY METRICOOL FOR FREE RIGHT NOW!
And start making decisions based on concrete data, not gut feelings. Activate your account today and hit the ground running! Without analysis, there's no roadmap. And without a roadmap, you're just posting adrift. Hey, you're special! Go play in the big leagues!
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