Ainoa, from CARIVAN 's sales team , contacted us to take the plunge: they wanted a website that converted better and an SEO strategy capable of  dominating Mataró and, at the same time, scaling across all of Spain. The project required two clear objectives : architecture by service (diamond-cutting, repair, straightening, polishing, etc.) and a regional SEO strategy with city pages to capture searches in Barcelona, Girona, Tarragona, Lleida, and major cities like Madrid, Valencia, and Seville. 

In addition, we had to clearly reflect their value proposition: more than 20 years of experience and a pickup and delivery service that allows them to serve customers nationwide. With that foundation, we designed a lightweight, conversion-focused website and an SEO plan that combined a local map pack with a national cluster.

“We transformed CARIVAN tire repair into a national benchmark with design and SEO that convert.”

Home, menu and mega menu

“When design meets SEO: CARIVAN tire repair conquers Google.”

1. Objective: That anyone looking for tire repairs arrives, understands what you do in 3 seconds, and has the quote button right at their fingertips. No more hassles.

2. Header: Logo on the left, clear navigation, and a fixed "I want my quote" CTA on the right. On mobile, a hamburger menu + floating CTA (WhatsApp/quote).

3. Menu order:  Home · About Us · Our Process · Services ▾ · Contact (or Quote). Important: Services opens the mega menu.

Megamenu (everything in one click)

Column 1 - Main services

• Tire Repair
• Diamond Grinding of Wheels
• Tire Straightening
• Polishing Aluminum Wheels
• Change of Appearance (paint, lacquer)
• Ironing and Painting Column

2 – Coverage by cities

• Mataró (main landing)
• Barcelona · Tarragona · Girona · Lleida
• Madrid · Valencia · Seville

Behavior

• Hover/click opens wide panel with icons and short descriptions.
• Each item links to its SEO landing page.
• At the bottom of the megamenu: “See all services” button.

UX/SEO details we apply

• Sticky header: always visible navigation; permanent CTA.
• Smooth scroll from the cover button to the Introduction (#introduction).
• Contrast and hierarchy: white headline on a dark background, clearly visible CTAs (green/red).
• Speed: Optimized hero image + fetchpriority="high"; SVG icons; lazy loading of the mega menu.
• Accessibility:  aria-expanded on toggle, keyboard focus, image alts (e.g., “CARIVAN diamond wheel repair”).

“Get to know us” section

“More than 20 years giving new life to your tires.”

In this section we work on the authority and  proximity of CARIVAN.

• Direct and short title: “Get to know us” - generates trust.
• Introductory text: We emphasize that it is a  family business with more than 20 years , born in Mataró and expanded to Maresme and all of Spain.
• SEO Copy: We reinforce key terms (“tire repair in Mataró, Barcelona, Girona, Tarragona, Lleida, Madrid, Valencia, Seville”) naturally.
• Visual structure:  text block on the left, real photo of the workshop on the right - conveys professionalism and reality, not smoke and mirrors.
• Featured Testimonial: We've placed a review from a satisfied customer (with a photo and 5⭐) to add social proof right next to the photo.

In the homepage design, we included a corporate presentation  block that conveys what Google and customers want to see: experience, proximity, and real reach.  This ensures that anyone visiting the website sees in seconds that CARIVAN is a leader in tire repair , based in Mataró and with service capabilities throughout Spain.

“Know Our Process” Section

“Passion for tires, precision in every detail.”

In this section we propose a visual storytelling:

1. Powerful title: “Perfect Tires, Made with Passion” - connects emotion + technical service.

2. Persuasive copy:  We explain that it's not just about repairing tires; it's about two decades of experience , a passion for motorsports, and sustainable quality. Here, we reinforce keywords like "tire repair in Mataró" and "tire repair throughout Spain" in a natural way.

3. Brand values: We added icons (✔️ Commitment · ✔️ Precision · ✔️ Passion for motorsports) to convey confidence at a glance.

4. Impact phrase: “If your tire is terrible, CARIVAN will be brutal.” - Relative copy, easy to remember, and with emotional appeal.

5. Strategic CTA: green “Learn About Our Process!” button that guides the user to the next step in the funnel.

With this, we get the visitor to connect emotionally (passion, experience, trust) and at the same time see a clear path to progress through the website (CTA - workflow).

In the Learn About Our Process section, we designed a block with a strong emotional and visual impact. The goal was to convey that tire repair at CARIVAN is not just a service, but a passion they've been perfecting for more than 20 years.

To achieve this, we structured the content with a powerful headline ("Perfect Tires, Made with Passion") , a text that blends experience and technology, and a visual reinforcement with icons that represent its values: commitment, precision, and passion for engines.

To top it off, we included a relatable and memorable phrase—“If your tire is terrible, at CARIVAN it's awesome”—along with a green CTA button inviting the user to continue: Learn About Our Process! This way, we created a section that combines branding, storytelling, and conversion  in a single block.

“Our Services” Section

“All tire services, in one expert workshop.”

On the home page, we created a highly visual main card  with the CARIVAN logo and a prominent red CTA: "Discover All Our Services . " This button isn't just a simple link: it redirects the user to a special page detailing all the services CARIVAN offers.

On the cover we highlight 4 key services through mini-cards with a green CTA:

• Wheel Diamonding → CTA “See the entire process”
• Tire Repair  → CTA “See How We Do It”
• Change Appearance → CTA “Customize my rim”
• Ironing and Painting → CTA  “Leave it in the best hands”

From that main card, the user arrives at the dedicated page where all the services are clearly listed:

• Diamond Grinding of Wheels
• Tire Repair
• Wheel Polishing
• Changing the Appearance of Wheels
• Tire Straightening
• Aesthetic Tire Repair
• Professional Wheel Painting
• Tire Replacement
• CARIVAN Ironing and Painting

In this way we achieve a double layer of communication :

• Immediate clarity on the home page (with the main services that sell the most).
• In-depth, dedicated SEO-optimized page showing all services together.

Result: Users understand quickly, navigate easily, and Google receives a comprehensive semantic boost to rank both specific and generic searches related to tire repair.

“Pickup and Delivery” Section

“Your tire travels safely: picked up at your door, delivered like new.”

One of CARIVAN's strengths is that it's not limited to a Mataró workshop: its home pickup and delivery service allows them to reach all of Maresme, Barcelona, Girona, Tarragona, Lleida, and the rest of Spain.

That's why we designed a section visually divided into two blocks:

• Pickup:  With the CARIVAN van as the main image, we explain that the customer doesn't need to travel. The shop handles the pickup of the tires using its own logistics. Additionally, through transport agencies, they expand their coverage nationwide.
• Delivery:  We demonstrate the added value of returning tires like new, with guaranteed quality and over 20 years of experience. Here, we reinforce the message of speed and convenience.

To close, we placed a very clear green CTA:  “Learn how our Pickup and Delivery service works!” , which guides the user toward a detailed explanation of this process.

• With this strategy, we managed to convey that CARIVAN is not a limited local workshop, but a national service supported by its own logistics , which multiplies its ability to attract customers on Google beyond Mataró.

“We Collaborate with the Most Outstanding Brands” Section

“If you trust these brands, your tires will too.”

On the home page, we incorporated a section dedicated to showcasing the leading brands with which CARIVAN collaborates . The objective was twofold:

1. Build instant trust by displaying industry-recognized logos.
2. Strengthen brand authority by associating CARIVAN with prestigious manufacturers.

We place the logos of leading brands on tires and accessories:

• Japan Racing
• GMP
• OZ Racing
• Type
• Speedline
• Sparco

The design is clean, with the logos framed against a neutral background and highlighted in red to maintain visual consistency with CARIVAN's branding. Below, we added strategic copy:

“Repair of car and motorcycle rims, classic vehicles, and racing vehicles.”

With this, we broaden the audience spectrum and reinforce key keywords at the SEO level.

Thanks to this block, we convey that CARIVAN is not just any workshop, but a benchmark in tire repair that works at the level of the most recognized brands in the sector .

“We’re on Instagram!” section

“Follow us and see how we bring your tires back to life.”

On the home page we added a dynamic block with CARIVAN's Instagram feed .

The goal: to show that the company not only has experience, but also real activity, recent work and proximity to customers .

• Eye-catching title : We're on Instagram! → direct, youthful, and easy to recognize.
• Introductory text : We invite you to follow them to discover offers, recently completed works and news.
• Strategic hashtags : We reinforce keywords (#TireRepair, #TireWorkshop, #TiresMadrid, #Maresme, etc.), which provides consistency both on social media and in semantic SEO.
• Live feed integration : We show real photos and videos of repairs, satisfied customers, and work processes. This conveys transparency and closeness.

This block turns Instagram into a social proof tool , as users can check in real time the quality of the work done and the community that follows CARIVAN.

With this integration, we've made the website not just a static catalog, but a window into the workshop's daily activity , reinforcing trust and the decision to contact us.

“Budget Form + Map” Section

“Send us your damaged tire, receive a quote and a solution within hours.”

To close the user journey, we designed a devastating block in lead capture :

• Direct and aggressive title : “Request your Quote Now!” → eliminates friction and conveys urgency.
• Introductory text : We make it clear that the customer can request quick information and even send photos of their tire for a more accurate assessment.
• Complete but agile form:
  • Name
  • City
  • Telephone
  • Choice: home pickup or workshop visit
  • Email
  • Uploading photos of the rim
  • Free consultation field

This allows you to qualify the lead from the first contact, saving time on responses and increasing the conversion rate.

• Striking green CTA : “I want my free quote ,” placed large and centered.
• Seal of trust : “100% professional treatment. Your data is secure.” → generates legal and emotional security.
• Integrated map : We've added a Google Maps map with the exact address of CARIVAN (Carrer Batista i Roca, Mataró). This strengthens local SEO and makes it easier for users to quickly locate the workshop.

“Real Opinions of Our Clients” Section

“The best guarantee is the tires and customers who already trust us.”

On the home page, we incorporated a block dedicated 100% to social proof , showing real reviews from CARIVAN customers extracted from Google.

• Clear and SEO-friendly title : “Real Reviews from Our Customers | CARIVAN Mataró” . Here we emphasize location and service.
• Introductory text : We emphasize that Google reviews demonstrate the professionalism, speed, and quality of tire repair work. It conveys that each satisfied customer further enhances the brand's growth.
• Testimonial Carousel : We feature authentic reviews with names, photos, and ⭐⭐⭐⭐⭐ star ratings. This dynamic format builds trust and keeps users engaged.
• Emotional copy : Phrases like "I'm very happy with your very professional work; I know I'll be able to take my tires to you for repairs in the future" convey peace of mind and validate the quality of service.

Section “Excellent Rating: 4.9/5 on Google”

“4.9/5 on Google: the reputation you earn by repairing real tires.”

In this section of the home page, we reinforce maximum credibility by displaying CARIVAN's overall Google rating: 4.9/5 with more than 70 verified reviews .

• SEO-friendly title : “Excellent Rating: 4.9/5 on Google | CARIVAN Mataró” . Reinforces brand, service, and location.
• Trusted text : We explain that it's not just about words, it's about actions. Customers endorse the speed, reliability, and quality of each tire repair.
• Visible figure : we show the Google widget with the overall score → immediate impact on the user.
• Emotional message : “We are so grateful that you choose us and recommend us!” A human touch that turns the review into a gesture of community.
• A prominent yellow CTA : “See all reviews on Google ,” inviting the user to check it directly at the source.

Footer

“The entire workshop at your fingertips: contact, services, and trust at a glance.”

In the CARIVAN footer we designed a complete and functional block , which fulfills three objectives: to inform, facilitate contact and reinforce authority .

• Visible contact information : physical address (Carrer Batista i Roca, 50, Mataró, Barcelona), telephone numbers, email addresses, and sales advisor. Everything is accessible to the user.
• Clear opening hours : Monday to Friday, broken down by time slot → builds trust.
• “I want my quote!” CTA button : accessible even at the end of the navigation, designed to capture the undecided user.
• Extended navigation menu : quick access to key sections ( Home, Services, Process, Gallery, Pickup and Delivery, Machinery, Contact, Make an Appointment ).
• Complete list of services (SERVICES + SERVICES 2.0) to strengthen internal SEO and clarify the scope: from wheel diamonding to wheel repair in Seville .
• Social media block : links to Facebook, Instagram, LinkedIn, TikTok and YouTube → reinforces omnichannel.
• Legal notices and cookies : required for regulation and trust.
• Seal of authorship : “Web designed by MM DESIGN WEB” → strategic branding and social proof of your agency.

With this footer, CARIVAN's website doesn't end like any other: it ends by selling, informing, and reinforcing its brand —a triple impact that ensures conversion.

What they say about us – Ainoa, CARIVAN sales team

"We contacted MM DESIGN WEB because we needed to take a real leap forward with our website. We wanted customers from all over Spain to know that we could repair their tires with pickup and delivery. From the very beginning, they understood what we were looking for: a fast, clear website that conveyed confidence. Today we can say that we have a website that converts, positions us on Google, and brings us new customers every week. For us, it's been a turning point."

⭐ Real Google Review – Ainoa (CARIVAN)

"It's great, the website design is perfect for what I was looking for, and he's always ready to solve anything I ask for. It's a pleasure to work with someone as competent, helpful, professional, and friendly as you. 
Thank you so much, Mario!!! ⭐⭐⭐⭐⭐ – Ainoa (CARIVAN sales team) - See Review on Google

Positioning and Metrics in Google

Following CARIVAN's website redesign and SEO optimization , the technical results speak for themselves:

• Performance : 96/100
• Accessibility : 90/100
• Best Practices : 96/100
• THIS : 100/100

Thanks to a lightweight and optimized structure, we achieve high-level metrics:

• First Contentful Paint (FCP): 0.8s - the main content appears almost instantly.
• Largest Contentful Paint (LCP): 0.9s - the largest element loads in less than 1 second.
• Total Blocking Time (TBT): 100 ms - the website responds quickly to interaction.
• Cumulative Layout Shift (CLS): 0.032 – no annoying jumps in the layout.

This translates into a fast, stable, and perfectly  optimized website for Google , which strengthens its positioning in Mataró, Maresme, and nationwide . With these metrics, CARIVAN's website not only attracts visitors but also offers the best user experience, a key factor in converting clicks into customers.

“Real Results on Core Web Vitals”

Local and National SEO Positioning Plan

CARIVAN's success isn't just about design. It's based on a clear SEO strategy : first, dominate locally and then scale nationally .

 Local SEO (Mataró + Maresme)

• Google Business Profile Optimization : Real Photos, Active Reviews, and Correct Categories
• Creating specific pages with local keywords: Tire repair in Mataró , Tire repair in Maresme .
• Integration of map and consistent NAP (name, address, and phone) data across the site.
• Links from local directories and media to reinforce geographic authority.

 National SEO

• Cluster of pages by city with specific keywords: Barcelona, Girona, Tarragona, Lleida, Madrid, Valencia, Seville .
• Optimized content on each page with detailed services (diamond dressing, repair, straightening, polishing, painting).
• Regional link building strategy with press releases and collaborations on automotive blogs.
• Reinforcement with 2.0 service sections in the footer to provide semantic coherence throughout the site.

Expected result

• In local searches: appear in the Google map pack (first 3).
• In national searches: Capture qualified traffic in strategic cities thanks to the territorial cluster.
• In branding: consolidate CARIVAN as a national benchmark in tire repair with pickup and delivery.

This plan is what turns a local workshop into a national brand within Google. At MM DESIGN WEB, we don't design pretty websites:  we create systems that position, convince, and sell .

Frequently Asked Questions about the CARIVAN Success Story

1. What sets CARIVAN apart from other tire shops in Mataró?

CARIVAN not only offers repairs at its local workshop, but also offers nationwide pickup and delivery services, allowing it to serve customers throughout Spain.

2. What role did MM DESIGN WEB play in this project?

We took charge of creating a new, fast-paced, conversion-oriented website design, along with a local and national SEO strategy that placed CARIVAN at the top of Google.

3. Why is local SEO important for a workshop like CARIVAN?

Local SEO ensures that you appear on Google Maps when someone searches for "tire repair in Mataró" or Maresme, generating more calls and nearby customers.

4. How did CARIVAN achieve reach throughout Spain?

Through a territorial cluster: pages optimized for key cities (Barcelona, Girona, Tarragona, Lleida, Madrid, Valencia, Seville), linked together and reinforced with strategic content.

5. What technical results did the CARIVAN website achieve after its launch?

The website achieved top scores on Google Core Web Vitals: performance 96/100, accessibility 90/100, best practices 96/100, SEO 100/100, with main content loading in less than a second.

6. Can any business apply this strategy?

Yes. CARIVAN's case demonstrates that with an optimized web design and a well-executed SEO strategy, a local business can scale nationally and multiply its customers.

Conclusion:

The CARIVAN project demonstrates that a Mataró workshop can become a national benchmark when combined with strategic web design and well-executed local and regional SEO.

With a homepage designed to convert, a clear service system, a powerful form with photo uploads, social media integration, and a trustworthy footer, we've taken CARIVAN from competing only in Mataró to attracting customers across Spain.

Today, CARIVAN doesn't just appear on Google: it appears first and is convincing . The result: more contacts, more quotes requested, and more customers who trust its tire repair service.

Do you want to take your business from local to national like CARIVAN?
Let's talk for 15 minutes, and I'll show you how your website can become your best lead generator. 

Request your quote now