When we spoke with Vanesa, owner of Tallers Carivan, she clearly explained what she needed: a website that would make an impact from the very first second, clear, intuitive, and true to her red, black, and white colors . Above all, she emphasized her priority: maximum local visibility in Mataró and the Maresme region. 

With that brief, we got to work: architecture by service and area , content that responded to real searches, contact buttons visible on mobile, and Google Business Profile . We fine-tuned Core Web Vitals and measured everything to understand what converted. In six months , organic visibility skyrocketed, web requests increased , and mobile speed  fell below 2 seconds. A project designed with her and for her  local clients.

What did we do?

1. Website from scratch + mobile-first UX: architecture by  services and zones (Mataró/Maresme), clear hierarchy and visible trust (reviews, direct contact).  
2. Real local SEO: keyword mapping “service + city”, on-page, FAQs, interlinking, and optimized Google Business Profile (categories, services, photos, and posts). 
3. Content that responds: texts geared toward local intent and frequently asked questions about the workshop.  
4. Performance and CWV: Image compression, smart lazy, local fonts, and tweaks for LCP below < 2s on mobile.
5. CRO and measurement: Sticky CTAs (call/WhatsApp), short forms, and tracking in Analytics/Search Console.

Results in 6 months

• Local organic traffic x4.9
• 2.5x impressions  on local searches
• +40% of requests (forms + calls)  
• Mobile LCP ~1.9s with stable experience.  
• Consistent presence in local searches for key services in Mataró and Maresme.

Before

• Without website or organic positioning.  
• Very low  local impressions and clicks . 
• Few requests and no traceability.  
• Unmeasured mobile LCP / irregular experience.
• Intermittent appearance in searches for Mataró and Maresme.  

After

• Architecture by services and zones with useful content.
• Optimized Google Business Profile and consistent NAP.
• Core Web Vitals estables y UX mobile-first.
• More qualified requests from web/call.
• Consistent presence in local searches for Mataró and Maresme.

Source: Google Search Console (02/22/25–08/21/25 vs. previous period, filter queries “matar(o|ó)|maresme”) + Lighthouse.

Design process: from idea to website that captures customers

Clear architecture, useful content, and mobile-first UX at every step.

Home

What we show

Hero with a clear value proposition, two-way contact (appointment booking/WhatsApp), shortcuts to services, and visible trust seals.

Clear value proposition with a double CTA and shortcuts to services from the first screen.

What did we do?

• ( UX) Direct and understandable H1  on mobile.
• Double CTA always in view (appointment / WhatsApp).
• Service cards on the first screen to reduce clicks.
• Trust signals: IDENTICAL network, insurers, reviews.
• Final block with address, hours and phone numbers  (funnel closing).

Key copies

• H1: Bodywork, paint, rod and tire repair shop in Mataró.
• Sub: Expert workshop quality in Maresme. Close attention and quick appointments.
• Chips: Quick quote · We work with insurance companies · Direct WhatsApp.
• CTA 1: Make an appointment.
• CTA 2: WhatsApp now.

About us

What we show

Workshop history, values, and contact information (address, hours, phone/WhatsApp, map).

Business history and accessible contact information.

What did we do?

• UX) Visible history above: family business (Carlos and Vanesa) with over 20 years of experience in bodywork and paint; a "benchmark in Mataró." Tallers Carivan Mataró.
• 3 values in bullets: quality of finish, friendly service, on-time deliveries.
• Complete contact block : phone numbers (clickable), email, address, and schedule.
• Mention of work with insurers and eco- focus when applicable (brief line).

Key copies (for the client's website)

• H1: Our story.
• Sub:  A family business with over 20 years of experience in bodywork and paint repair.
• Short Story: Carivan is a body and paint shop run by Carlos and Vanesa. They have been repairing and painting vehicles in Mataró for over 20 years.

Services

What we show

(1 line) Visual list of services on cards with short text and CTA: Bodywork/Paint, Rods (PDR), Wheels, Tires, Polishing and Headlights, + insurance company info

First block of services: see details.

What did we do?

• (UX) 3-1 column grid (desktop-mobile) for quick reading.
• Order by intention: Sheet metal/Painting - Wheel repair - Tire replacement, etc.
• On each card: See details.
• Micro-trust under the grid: We work with insurers · Direct WhatsApp.
• Detailed internal linking: /sheet-metal-painting-mataro and /pdr-rods-mataro.

Key Copies (for cards)

• Iron repair

Dents, dings, and rods. Straightening and adjusting parts to make them look like new.

CTA:  See details

• Paint

Complete or partial repainting in a booth, varnishing, polishing and anti-corrosion treatments.

CTA:  See details

• Tire repair

Straightening, curb repair, and color change. Professional finish.

CTA: See details

• Tire replacement

Assembly with specific tools for a safe and surprise-free installation.

CTA: See details

• Body polishing and shining

Restore the original shine with professional polishing and shining.

CTA: See details

• Headlight polishing

We've removed opacity and restored transparency so you can pass your MOT without any problems.

CTA: See details

• Insurance companies

We work with leading insurance companies to streamline procedures and timelines.

CTA:  See details

• Rebars (PDR) without repainting

We remove dents without painting (hail, door dings, minor dents). Preserves the original paint. Fast and affordable.

CTA: See details

RED IDENTICA Workshop in Mataró

European standards and certified processes. Premium materials (Spies Hecker) and warranty.

CTA:  See details

Why choose Tallers Carivan?

Bullets: Professionalism · Quality of materials · Friendly service · Speed · Reasonable prices

CTA:  Make an appointment

Make an appointment

What we show (1 line)

Quick form with visible phone numbers and location map to come to the workshop.

Simple form, clickable phone numbers and map with “ How to get there ”.

What did we do?

• (UX)H1 clear:  “Make your appointment”
• Minimum required fields:  Name, Telephone, Message. 
• Optional:  Email, Brand, Registration, Insurance Company (dropdown).
• Big buttons:  Send , WhatsApp (wa.me/your-number) and  Call (tel:).
• Key visible data: Address, hours, telephone numbers, email.
• Embedded map with “Get directions” button on Google Maps.
• Technical: Map image lazy, but not lazy in the form hero.

Key copies

• H1:  Make your appointment
• Sub:  We will respond to you within 24 hours by phone or WhatsApp.
• Field labels (recommended): Full name · Phone · Message · (Email / Brand / Registration / Insurance company)
• Primary CTA : Contact
• Secondary CTAs : WhatsApp Now · Call

Customer Testimonial

What the owner says

“We were looking for a website that would be  striking and easy to use . The MM DESIGN WEB team guided us through everything: design , content , and local SEO . The website loads quickly, we get more calls, and scheduling appointments is much easier. I'm very grateful for their service and commitment.”

Attribution:

Vanesa,  owner of  Tallers Carivan  (Mataró)

I want a website like that!

Final SEO

• Structure by intention : Home - Services (sheet metal/painting, rods, tires) - Make an appointment - About us.
• Natural keyword:  “service + Mataró/Maresme” in H1 and first paragraph (without forcing).

• Titles and descriptions (guide):

• Title: “{Service} in Mataró | Tallers Carivan” (≤ 58 c.)
• Goal: benefit + trust proof + CTA (120–155 c.).

• Simple slugs: /city-service (e.g.: /varilleros-pdr-mataro).
• Internal linking: Each service - Make an appointment; Ironing - Rods, when applicable.
• Visible local data: address, clickable phone numbers and opening hours (also in the footer).
• Google Business Profile: correct categories, services, photos, and regular reviews; website link.
• Performance: WebP images, lazy on everything except the hero; stable mobile LCP.
• Measurement: Click events (phone/WhatsApp/form) in GA4 and tracking in GSC.
• Technical hygiene: canonical to itself; “thank you” of the form in noindex.

Local SEO without posturing: clear titles with "service + Mataró," useful content for each service, a direct link to "Make an Appointment," and a well-developed Google Business listing. With performance in the green, the website loads quickly and converts.

Do you want a website that people find and choose? → I want results like this.