5 Keys to a Web Design That Will Win Over (and Fall in Love with) Customers in Maresme

In the Maresme region, every business has its own story to tell: that of its people, its coastline, its Mediterranean atmosphere.  A compelling website design goes beyond a pleasant interface; it evokes emotions, displays transparency, and makes the user want to continue browsing. 

In this post, we explore in depth the five key points for building attractive websites in your area, providing graphic demonstrations, useful tips, and tricks from experts in the region. You'll turn your website into a tool that will delight users and help you attract loyal customers from the Maresme region.

1. Attractive image that distinguishes and motivates

The power of the tones of the coast  

Your page must evoke the spirit of Maresme:  

• Mediterranean Blue (1976D2 / 2196F3): Radiates reliability and affection.
• Light sand (FBE9A7 / FFF4E1): provides lots of light and authenticity.   
• Pine Green (388E3C): Recalls the natural environment and the area.   
• Soft Coral (FF7043): A fresh and modern touch for ads.   
• White (FFFFFF): feeling of space and visual purity.

Images and graphics with the soul of the place

• Suitable for use are photographs of the coast , the port , the beaches that give us access to the city of Mataró, as well as its shops.
• Incorporate  icons of beach bars, waves, boats, or architectural details.
• It integrates soft textures reminiscent of sand or the wood of beach bars.

Practical example:  A gym in Mataró can use images from its website showing beach workouts at sunrise to convey a way of life or connection to the place.

2. Fonts and Visual Hierarchies: Easy to Read, Easy to Love

Combinations that connect.

• Montserrat: clear and fresh typography for headlines, large and spacious. 
• Nunito/Lato: Fonts for creating paragraphs that are accessible to everyone and all devices. 
• Playfair / Raleway: fonts for quotes or menus or inspirational phrases to reinforce personality. 

We maintain strong contrast against light backgrounds, with generous sizes, and lots of white for easy reading. 

Microcopy that connects

Don't underestimate the little phrases:

"Welcome to your digital corner in Maresme!" 

"Browse with ease, as everything here is fresh and local." 

"Discover why so many businesses in Mataró trust us."

These verbal brushstrokes add a unique character and make you recognizable.

3. Completely practical, modern design adapted to the area

Intuitive navigation: make it extremely simple

• Top bar always in view with concise drawings and names.
• Direct call-to-action buttons: “Book now,” “Talk to us,” “Explore local items.” 
• “Single-page” or simple design: this way, users can find what they need without getting lost. 

Key sections:

• Home page: striking photo of Maresme and emotional headline. 
• Services/Products with names alluding to the location. 
• Who we are (with interesting history, photos of staff on site, etc.). 
• True reviews/opinions from Maresme users.
• Blog: news, events, or joint projects in the area. 
• Contact: short form, location on Google Maps, direct WhatsApp. 

Tools to improve performance:

• Use the art of storytelling: explain why your company stands out through its connection to context.
• Add a short quiz or tool to help Internet users find out which item or service best suits their lifestyle on the Barcelona coast. 

Tip: Boost your download speed and mobile compatibility, as a visitor to Mataró will likely access the site from the beach, the train, or a bar on the seafront.

4. Real connection with the local community

Storytelling with local love

• It tells about charity projects , collaborations with businesses, explains charity events, or success stories with local match customers.
• Introduce your team, their names, hobbies, or even their ice cream tastes in Canet. Make your website feel relatable and human.  

Culture and regional pride

• Use words, phrases, or memes that are common and recognizable to the people of Maresme: "Viu el Maresme digital des del teu negoci!" or "Aquí las sitios tiene el sabor del mar."  
• Create a photo gallery that includes events, local festivals, Sant Jordi, the March Fair, etc. 
• Recommend local resources or businesses. Build networking from your website.

5. Local SEO and being seen: Maresme within your reach

Key terms for your area

• Don't forget to mention important municipalities ("website in Mataró," "web designer Arenys," "online stores Premià de Mar") in your headings and metadata.

Use FAQs with questions like:

• "What is the price of creating a website in Maresme?"
• "What do I need to know to set up an online store in Mataró?"

• Build links: Connect with other local websites, blogs, or business sites in the area.
• Use your blog to cover events, highlight local business successes, or share local news.

Technical Improvement:

• Increase speed: light photos, tidy code, clear structure.
• Add rich snippets, maps, and detailed schedules.
• Ask for reviews and ratings: Every local review is gold for your SEO.

Inspiring example: Website for a Bar in Mataró

• Colors: predominance of blues, touches of sand and coral.
• Photos: Original images of seafood dishes, coastal sunsets, and welcoming staff.
• Key sections: Interactive menu with seasonal dishes, easy reservations, and events section.
• Local texts: “Where the rice tastes like the sea and we welcome you with a smile.” 
• SEO: URLs with “restaurant in Mataró,” indexed online menu, link to Google Maps.

Boost your local business with a unique, compelling, and fully optimized website from MM DESIGN WEB!

Dare to be the benchmark company in Maresme with a professional , unique design that's 100% focused on attracting customers to your business.

We create your website from scratch: impress, captivate, and conquer the digital market. Are you ready for the transformation? Contact us today and start turning your online presence into the best investment of your life.  Maresme will see it!

MAKE ME A LEADER IN MARESME! NOW

MM WEB DESIGN - We design websites that win over visitors: visible, fast, compelling, and made to convert! Ready for a website that attracts customers every day... without you having to worry?

What did you think of this post?

Leave us your thoughts in the comments. Your feedback is invaluable to us!