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Ainoa Muñoz
5 min read
01 Oct
01Oct

An outdated website isn't just ugly: it's a money-losing machine. Today's user is impatient, demanding, and digital. If they visit your website and find it slow, has an outdated design, or lacks clarity, they'll leave. And they won't just leave: they'll stay with your competition.

In Maresme, where more and more businesses are investing in digital marketing, continuing with an old website is like having a broken window in the center of Mataró . Your customers just walk right past you.

In this article, you'll discover all the signs that your website needs an urgent redesign , how they directly impact your sales, and what you can do to fix them.


1. Your website isn't responsive (and that costs you customers every day)

80% of current traffic comes from mobile devices. A website that doesn't adapt is digital suicide.

  • Clear signal: Users have to zoom in with their fingers, buttons cannot be pressed, text is cut off.
  • Impact: Your bounce rate skyrockets and Google penalizes you in the results.

Real-life example: a clinic in Premià that we redesigned went from a 74% mobile bounce rate to 32% just by having a responsive website.

  • Solution:  Responsive redesign, tested on all devices and with direct click-to-call buttons.

2. Loading speed is slow (and Google is already punishing you)

An extra second of loading time = 20% fewer conversions. If your website takes more than 3 seconds to load, you're losing sales.

  • Clear sign: your PageSpeed is in the red or customers are closing before seeing anything.
  • Impact:  Google lowers your rankings + frustrated users.

Case study in Maresme: After optimizing a garage website in Argentona, the loading time went from 6.4 seconds to 1.2 seconds → and calls from the website increased by 45%.

  • Solution: Core Web Vitals optimization (LCP, CLS, INP), decent hosting, and smart image loading.

3. The design conveys distrust

Design is the visual language of your brand. A website with 15-year-old colors, pixelated photos, or outdated fonts conveys only one thing: unprofessionalism.

  • Clear signal: customers tell you “I saw your website, but…”
  • Impact:  Fewer leads, more distrust, and a feeling of an outdated company.

Fact:  94% of a user's first impression of a business depends on its website design.

  • Solution: Modern design, aligned with your brand identity and with a visual hierarchy that guides the user to action.

4. Your website doesn't convert

You can have traffic, but if there are no clear calls to action, that traffic is just smoke.

  • Clear sign: hidden forms, no-click-to-call phones, invisible buttons.
  • Impact:  Visits that leave no trace = direct loss of customers.

Real-life example: A body shop in Vilassar saw requests increase by 60% in three months after implementing clear forms and a fixed WhatsApp button in each section.

  • Solution: Conversion-oriented redesign. Every click should be designed to drive the user toward contact or purchase.

"We've also proven this in real-life web design cases in Badalona , where we optimized pages that weren't converting at all and now generate constant leads."

5. Your website does not appear on Google

It's no use having the prettiest website if no one finds it.

  • Clear sign: your website is not in the top 3 local rankings for your services.
  • Impact: Digital invisibility = sales for your competition.

Case study: After a redesign and local SEO, an automotive client in Mataró went from page 3 of Google to the top 3 in less than 5 months.

  • Solution: Redesign with integrated SEO: keyword-focused structure, internal linking, optimized texts, and local content.

6. Your website doesn't reflect your current business

You've changed your services, prices, or products... but your website still displays the same old content. This creates confusion and undermines trust.

  • Clear signal: You're receiving inquiries for services you no longer offer.
  • Impact:  Bad experience, loss of authority, and wasted time responding.
  • Solution: A redesign that updates content, values, and services, offering a fresh, consistent image for your current business.

7. Your competition has much better websites

It's not just about being online, it's about standing out.

  • Clear sign: You compare your website to a competitor's and yours looks outdated.
  • Impact: The user always chooses the option that conveys the most confidence and modernity.
  • Solution: a strategic redesign that makes it clear who's in charge in Maresme.

8. Lack of integration with new technologies

A website disconnected from WhatsApp, chatbots, online bookings, or payment gateways is like going back to fax machines.

  • Clear signal: Your customers are asking for faster contact methods that you don't have.
  • Impact:  customers lost due to friction in the process.
  • Solution: Redesign with modern integrations: instant chat, booking systems, secure gateways, and automated lead magnets.

Conclusion: Is your website your best salesperson or your worst enemy?

An outdated website isn't just aesthetically pleasing: it's a drag on your business. You lose visibility, trust, and real customers every day.

A website redesign in Maresme isn't an expense, it's an investment that multiplies:

1. Visibility on Google

2.  Conversions

3.  Customer trust

4.  Sales


"The same thing we've demonstrated in  real-life web design cases in Badalona , where a strategic redesign made the difference between being invisible and appearing at the top of Google."

“If your website is from 2015, your customers are already there in 2025. Write to me today and I'll prepare a redesign that will make your competition cry.”


Success story: Rocauto MAC — redesign + local SEO in Maresme

Quick summary

Rocauto MAC came to the company with a website that didn't represent them, poor local ranking, and low conversions. With the redesign and local SEO strategy we implemented, they achieved a jump in visibility, more contact forms, and new customers in the Maresme region.

Before vs. After

Before

  • Flat web, without visual hierarchy
  • Hidden or non-existent CTAs
  • Confusing navigation, poor mobile version
  • Little local SEO

After

  • Modern design aligned with your identity (black/red/white)
  • Clean menu, visible CTAs (Make an appointment, WhatsApp, call)
  • Search intent architecture + persuasive copy
  • Local SEO (titles, metas, ALT, NAP, mobile performance)
  • Integration with services, insurance, “Our story”

Results & Testimonial

“With MM DESIGN WEB, we've gone from a website that didn't represent us to a presence that converts. … Since we launched the new website, we've been receiving incoming forms, especially from new clients in Maresme asking for an appointment.” — Jordi, owner of Rocauto MAC

Besides:

1. Increase in contact forms

2.  More requests from new clients in the Maresme area

3.  Significant improvement in local visibility

See the case of Rocauto MAC



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