At MM DESIGN WEB, we demonstrate how to transform a mechanical workshop's digital presence into a true  customer magnet . With RM Taller Badalona, we faced the challenge of creating a  modern , fast , and Google-optimized website , capable of reflecting its professionalism  and attracting more local customers . This success story shows the complete process: from strategic web design to the SEO positioning that has turned RM Taller into a benchmark in Badalona.

At MM DESIGN WEB, we defined a cover aimed at immediate conversion: clear promise, social proof, and a “Make an appointment” CTA always visible (fixed header + hero + bottom of page).

Final hero with clear message and CTA visible in less than 5 seconds.

Hero principal

• H1 clear: “RM Mechanical Workshop in Badalona: By Your Side to Take Care of Your Car.”
• Subclaim of local trust reinforcing proximity and professionalism.
• Fixed CTA “Make an appointment” visible in the header and in the hero itself.

Result:  the user understands in less than 5 seconds what they are doing, where they are and how to contact them.

About Us: Trust from Experience

What did we do?

• Introducing Jaime Rodrigues Torres, the brand's leader with 22 years of experience in the industry.
• Short, direct, and credibility-focused writing: “He has built a solid reputation in the industry.”
• CTA “Get to know us,” which leads to the full section to reinforce authority.
• Block design featuring the logo: visual reinforcement of the brand.

Result

• It inspires immediate confidence: it's not just another workshop, it's a professional with a track record.
• The user feels that leaving his car here is a safe decision.

Our Services: Clarity and Local SEO

What did we do?

• We created a comprehensive services page, with a trustworthy H1: “Your Trusted Workshop in Badalona.”
• We incorporate visual cards for each service (diagnosis, maintenance, pre-ITV, quick mechanics, reprogramming, electricity, etc.).

Each card includes:

• Representative image.
• Short description with local keyword (“At RM Taller Badalona…”).
• Short and direct CTA: “Request inspection”, “Optimize engine”, “Pass pre-ITV”.
• We bundle specialized services such as reprogramming, suspension, and air conditioning, maximizing the capture of long-tail searches.
• Clear structure for SEO: H2 per category + unique content.

“Each service with its own card, aggressive CTA, and local keyword: maximum clarity for the user and maximum visibility on Google.”

Result

1. The user quickly finds what they are looking for and can make an appointment without getting lost.

2. Google indexes each service with high local relevance  - better ranking for “Taller Badalona + [service]”.

3. Increased clicks on CTAs thanks to short and aggressive messages.

Reprogramming: power and confidence

What did we do?

1. Clear H1 with direct benefit:  “Power your vehicle with RM Taller Mechatronic Solutions.”

2. Aspirational subclaim: “Do you want to get the most out of your car?” - engages the user.

3. Prominent and aggressive CTA:  “I want to boost my car.”

4.  Structured explanation: benefits (power, consumption, customization, security).

5. FAQ included  (Is reprogramming safe? ) - breaks down objections and builds trust.

6. Visual step-by-step:  diagnosis - map selection - reprogramming - road test.

7.  Authority reinforcement:  “state-of-the-art software and hardware + qualified technicians.”

8. Final block with contact information + repetition of the CTA - round closure.

Result

• Technical security is conveyed : the user perceives that it is not "just messing with the car" but rather a certified process.
• Increase your conversion rate by answering the most common question (if it's safe).
• Google indexes with local relevance: “Rescheduling in Badalona”.
• The aggressive CTA in the hero and closing section ensures more clicks leading to bookings.

Our Customer Reviews: Trust Validated on Google

What did we do?

• We added a dynamic block of real testimonials with a carousel - it humanizes the brand and generates immediate credibility.
• We selected short, powerful phrases (“Friendly mechanic, knows what he’s doing. A 10”) for visual impact.
• Each testimonial includes a name + customer type + direct link to the Google review  (verifiable social proof).
• We incorporated visible ★★★★★ stars to reinforce positive perception.

Google Reviews Summary

• We integrated a block with the average score (4.6/5) and visual breakdown by stars.
• Textual reinforcement: “Our reputation speaks for itself”  - conveys local confidence and authority.

Result

1. The user immediately perceives that RM Taller is a serious and recommended workshop in Badalona.

2. Social proof (verifiable reviews) increases trust and contact rates.

3. Google detects the reviews section - local SEO boost (EEAT: experience and trust).

Make an Appointment: Direct Conversion on the Web

What did we do?

• We created a simple, visible form with basic fields: name, phone number, email, subject, and question—no friction.
• Powerful CTA: “Make an appointment NOW!” in a striking color, placed just below the form.
• Confidence booster: message: “100% professional treatment. Your data is secure.”
• "We integrated Google Maps with the shop address - making it easier for users to locate the shop and building local credibility.

Result

1. The user can make an appointment in less than 1 minute without calls or extra steps.

2. Increase conversion rate with aggressive CTA and clear placement.

3. Google recognizes contact information + map - local SEO boost and more clicks on "Get directions."

Our client's rating

Jaime Rodríguez – RM Taller Badalona⭐️⭐️⭐️⭐️⭐️

"Jaime Rodríguez trusted MM DESIGN WEB to digitize RM Taller Badalona. Today, their website is a local reference and a daily tool for attracting customers."

“Do you want your business to go from invisible to a magnet for clients like RM Taller Badalona? 

Click below and start multiplying your customers today with a website that positions and sells.” 

“I WANT MY SUCCESS STORY NOW”

SEO Positioning and Performance: The Winning Combo

At MM DESIGN WEB, we don't just design a beautiful website; we turn it into a customer-capturing machine.

We applied a local SEO strategy focused on "Mechanical Workshop in Badalona" and its specific services (reprogramming, diagnostics, pre-ITV, etc.), structuring content with clear H1s, H2s, and CTAs.

We also optimized speed and user experience to achieve Core Web Vitals scores .

Before and After in Performance

Before : Performance 69 → Crashes, long loading times, risk of losing impatient customers.

After : Performance 93 → Ultra-fast, clear, and optimized website with benchmark metrics.

Comparison:

Result: a website that loads in less than 1 second, is better indexed on Google, and conveys immediate confidence to the user.

• First Contentful Paint: 0,9 s
• Largest Contentful Paint: 1,0 s
• Total Blocking Time: de 610 ms a 110 ms
• SEO: 93/100 stable

Success story: Badalona

Discover more success stories in other cities:

• Web design in Barcelona
• Web design in Arenys de Mar
• Web design in Mataró
• Web design in Vilassar de Mar

"If your website  takes more than three seconds to load, you're losing customers. Do you want us to do the same thing we did with RM Taller Badalona?"

“I WANT TO OPTIMIZE MY WEBSITE AND POSITION MYSELF NOW”

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Microtrust: ⭐️⭐️⭐️⭐️⭐️ 5/5 on Google  · Published real projects