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Success Story: BuscaViajes Design and SEO

We transformed Gina's idea into a leading national platform: BuscaViajes. We designed a fast, clear, and responsive website for all devices.

We implemented a nationwide SEO strategy to compete with large online agencies.

“From an idea to a national platform: this is how BuscaViajes was born with MM DESIGN WEB.”

It all started when Gina contacted us through our website to launch an ambitious project: BuscaViajes, a national platform designed to allow anyone to plan their vacations from a single location.

At MM DESIGN WEB, we took on the challenge of designing  and positioning BuscaViajes from scratch, developing an optimized, fast, and intuitive website and a nationwide SEO strategy. The goal: to turn Gina's idea into a competitive website capable of competing with the major online agencies.

Today, thanks to this work, users can easily and securely  search and book flights, hotels, cruises, and leisure activities , always finding the best options available.

Everything is centralized in a clear, agile website with an impeccable user experience. This success story from MM DESIGN WEB demonstrates how strategic design combined with  solid SEO can transform an initial idea into a benchmark platform within the Spanish tourism sector.


“A homepage designed to inspire and guide travelers from the first click.”

“A homepage designed to inspire and guide travelers from the first click.”

“The cover that converts visits into reservations.”

Explanation – Home

For the BuscaViajes home page, we designed a clear, visual, and persuasive home page that captured the user's attention from the very first second. 

The key elements of the design were: 

  • Direct central message:  “Find the perfect trip!”  with large fonts visible on any device.
  • Strategic action buttons (CTAs): Find your cheap hotel now, book your low-cost flight, and rent a car from €15/day. Three clear options that guide the user without distractions.
  • Confidence booster: The claim “Save up to 60%” motivates the user to take immediate action.
  • Structured top menu: Quick access to main categories (hotels, flights, car rentals, cruises, leisure, cottages, long-haul trips, etc.), designed for intuitive navigation on desktop and mobile.
  • Smart Mega Menus: We implemented drop-down menus by section (e.g., Cruises , Leisure , Grand Voyages ) that display visual subcategories (Mediterranean, Caribbean, Norwegian Fjords, Tours, Events, Excursions, etc.). This makes it easier for users to find the destination or service they're looking for in seconds.
  • Attractive visual design: Striking background image, strong contrast with red buttons, and a modern style that inspires confidence when booking.

The result is a  homepage with fluid navigation and well-structured menus , allowing users to navigate through hundreds of options without getting lost.
A UX designed down to the last detail to turn every visit into a booking opportunity.


Main cards section

Card 1 - Hotels, Flights, Cruises, Rural Houses

“All the destinations you can imagine, in just one click.”

“All the destinations you can imagine, in just one click.”

In this section, we bring together the most popular services for travelers: hotels, flights, cruises, and cottages.

The goal was to allow the user to explore all the possibilities from a single visual block , with attractive images and a dynamic design that conveys variety and confidence.


Card 2 – Car Rental, Vacation Rental

Car Rental, Vacation Rentals

“The freedom to travel begins with the place and the path.”

Here we integrate car rental and vacation rental options , two services that provide complete flexibility for your trip.

The design conveys comfort and mobility , highlighting that the user can choose how to get around and where to stay with a single click on BuscaViajes.

Overview – Main Cards Section

After the cover, we designed a section with visual and direct cards that present BuscaViajes' main services .

Each card combines  attractive images , clear typography , and a short tagline that reinforces the benefit to the user.

  • The goal was to allow visitors to identify at a glance what they can book:
  • Hotels and flights for those looking for the essentials.
  • Cruises and rural houses for more complete experiences.
  • Car rentals and vacation rentals for those who need mobility and flexibility.

This visual design not only provides a modern aesthetic , but also facilitates navigation and directs the user to the booking action.

A section designed to let the website speak for itself: fast , clear , and persuasive.


Card – Great Trips

In detail:

Grand Journeys  is BuscaViajes' flagship section. Here we bring together unique itineraries for those seeking unforgettable experiences:

  • Complete circuits with everything organized.
  • Combined trips that combine nature, culture and leisure.
  • Routes to discover exotic and cosmopolitan destinations.

With a  modern and emotional design , reinforced by the image of travelers in action and a clear and visible green button ("Choose your destination") , we motivate the user to take the next step and book.

“Your next adventure starts here.”

“Your next adventure starts here.”


Global Explanation - Grand Voyages Section

In this section, we created a visual block dedicated to Great Journeys , designed to inspire the user from the first glance.

 The design combines striking images , bold typography , and a prominent green  action button that invites you to instantly choose your destination.

  • The goal  was to convey excitement and confidence: from lush jungles to cosmopolitan cities, the website had to show that BuscaViajes has an experience for every traveler.

This block functions as a point of inspiration and conversion , with a clear design and a direct message that connects with the desire to explore and discover.


Card – Hotels in Spain

In detail:

This card groups hotels in strategic destinations such as Barcelona, Seville, Granada, Madrid, Andorra, and Mallorca.

The design conveys clarity and visual appeal, with high-quality images that represent the essence of each location.

The section reinforces the idea that, at BuscaViajes,  booking doesn't start with a cold list of hotels , but with the excitement of choosing a destination  that resonates with the traveler.

A visual experience that turns hotel search into the first step of the adventure.

Card – Hotels in Spain

“Discover Spain your way, choose your ideal city and hotel.”

Overview - Hotels in Spain Section

In this section, we aim to highlight the hotel offerings within Spain , visually displaying the most popular destinations.

The design combines real photographs of iconic cities with red cards that reinforce the brand and attract attention.

  • The goal is for users to quickly identify the most popular tourist destinations and access hotel options in a single click.

This is inspirational navigation, where the destination image sparks interest and the CTA guides the user toward booking.


Card – Flights

In detail:

In this section, we highlight the ease of booking flights with BuscaViajes:

  • Smart search that recommends destinations based on interest and budget.
  • Visual design with strong contrast: red background to highlight the offer and green button for conversion.
  • The result is a section that conveys energy and confidence , where the user feels they can find the best deal without complications.

A design intended to encourage immediate booking.

Card – Flights

“Fly more, pay less.”

Global Explanation - Flight Section

The Flights section on the BuscaViajes home page was designed to convey clarity,  confidence , and immediate savings.

With a powerful title (The Perfect Flight), a direct message, and a striking green button, the section invites the user to book in just a few clicks.

  • The goal was to show that, with BuscaViajes, finding  cheap and personalized flights is simple and fast.

The design combines attractive images, inspiring phrases, and visible CTAs that reinforce the main benefit:  “Fly more, pay less.”


Card – Flights + Hotels

In detail:

The Flights + Hotels  section was designed for travelers looking for simplicity and exclusive offers:

  • Joint flight + hotel booking for greater convenience.
  • Access to discounts of up to 60%, visible in the call to action itself.
  • Clear and motivating message: “Plan your next vacation without complications.”
  • Image of happy travelers on a plane - reinforces the idea of experience and enjoyment.

The result is a block that not only sells a service , but also conveys peace of mind and confidence , encouraging the user to book now and save big.

“A complete trip, at the best price.”

“A complete trip, at the best price.”

Overview – Flights + Hotels Section

In this section, we've designed a block that highlights the added value of combining flights and hotels in a single booking.

The design uses strong contrast (white text on a dark background + red accents) and a  striking green button to reinforce the booking action.

  • The goal was to convey convenience and savings: users instantly understand that they can organize their entire trip with a single click and receive discounts of up to 60%.

Card – Car Reservation

In detail:

The Car Rental section on BuscaViajes reinforces three main ideas:

  • Total flexibility: travelers can move at their own pace, without being tied to schedules.
  • Guaranteed savings: discounts of up to 70% are highlighted in the copy and CTA.
  • Variety of options: The mention of “thousands of options” provides breadth and confidence.
  • Clear, green CTA: “BOOK NOW” , reinforced to motivate immediate action.

The result is a dynamic and compelling section that turns the simple idea of renting a car into an exciting and accessible experience for all travelers.

“Your trip, your car, your freedom.”

“Your trip, your car, your freedom.”

Overview - Car Rental Section

In this section, we seek to convey speed, freedom, and savings . The design features dynamic images of moving cars and a powerful headline that highlights the key benefit: "Save up to 70%."

  • The goal was for the user to understand at a glance that they have complete control of their trip , with rental options tailored to their needs and budget.

Card – Rural Houses

In detail:

The Rural Houses section of BuscaViajes focuses on offering travelers:

  • Nature and tranquility: ideal for those looking to get away from the stress of the city.
  • Local gastronomy and culture: reinforcing the added value of each destination.
  • Immersive design: images of welcoming interiors and Costa Brava landscapes that inspire confidence.
  • Direct action: the green “Search” button stands out against the grey background, prompting the click.

The result is a warm, inspiring, and highly persuasive section , designed to inspire users not only to imagine the experience, but also to take the step of booking.

“Rest, breathe, and unwind in the heart of nature.”

“Rest, breathe, and unwind in the heart of nature.”

Overview - Rural Houses Section

In this section, the design is intended to transport the user to an environment of tranquility and disconnection.

Warm images of interiors and open landscapes inspire confidence and evoke the idea of a perfect getaway.

  • The combination of an emotional headline (“Experience a Dream”) with a clear CTA (“Search”) facilitates immediate action and connects with the user's desire to book something authentic.

Card – Vacation Homes

A computer:

The Vacation Homes section on BuscaViajes highlights three key messages:

  • Freedom and customization: the user chooses where and how they want to stay.
  • A variety of options: from seaside villas to city center apartments.
  • Attractive design: The combination of clear typography, contrasting colors, and a green button creates confidence and makes it easy to click.
  • Security promise: The copy reinforces that booking here is fast and reliable.

The result is an inspiring and persuasive section , designed to connect with the user's desire for a tailor-made vacation.

“Your vacation home, anywhere in the world.”

“Your vacation home, anywhere in the world.”

Overview - Vacation Rental Section

This section seeks to inspire the user with an aspirational and direct message:  “Live your dreams.”

The design combines fresh tropical vacation imagery with emotional copy  and a prominent green CTA  (“Discover More”) , designed to drive curiosity and action.

  • The goal is for visitors to feel like they can find their perfect vacation home , with the confidence to easily filter by location, price, and amenities.

Global Explanation – Extra Services Carousel

“A carousel of services that transforms every trip into a complete experience.”

“A carousel of services that transforms every trip into a complete experience.”

To complete the user experience, BuscaViajes has integrated a  carousel of additional services that covers everything a traveler may need before, during, and after their trip.

This block is designed to reinforce the perception of the platform as a comprehensive and reliable portal , where you can not only book flights and hotels, but also access solutions that make travel more comfortable, safe, and exclusive.

Among the featured services included in the carousel are:

  • Motorcycle, scooter, and bicycle rentals: flexible mobility to explore cities or tourist destinations with complete freedom.
  • Yacht charters: luxury experiences at sea, from exclusive getaways to premium vacations.
  • Flight Compensation: Legal assistance for claiming compensation in cases of flight delays, cancellations, or denied boarding.
  • Medical travel insurance: comprehensive protection for traveling with peace of mind anywhere in the world.
  • eSIM for travel: instant, hassle-free internet connection upon arrival at your destination.

This carousel  not only provides visual dynamism, but also conveys to the user that BuscaViajes is much more than a search engine: it's a reliable travel companion, ready for anything.


Explanation Footer BuscaViajes

"BuscaViajes: Your adventure starts here, with confidence and at the best price."

"BuscaViajes: Your adventure starts here, with confidence and at the best price."

The BuscaViajes footer is designed to be functional, informative, and reliable , with a structure designed to help users find everything they need without getting lost. It's divided into strategic sections :

  1. About Us
    Here users can resolve their most basic questions: how BuscaViajes works and why they should choose us as their trusted platform.
  2. Main Services
    Quick links to the most searched categories: hotels, flights, cruises, car rentals, cottages, long-haul trips, leisure activities, and more. Navigation designed to get travelers to their destination in just one click.
  3. Extras and added value
    Options such as eSIM for travel, medical insurance, compensation for flights and transfers, which reinforce the idea that at BuscaViajes you can find everything in one place .
  4. Direct contact.
    The footer includes the official customer service email address ( buscaviajes@buscaviajes.es ) and a clear way to contact them at any time. This conveys trust and closeness.
  5. Social Media
    Visible icons so users can connect with the brand on different platforms and stay in touch with news and offers.
  6. Legality and transparency.
    Access to the Privacy Policy, Legal Notice, Terms of Use, and Cookies, ensuring that the website complies with European regulations and strengthening its credibility.
  7. Authorship and branding
    A clear mention that the website has been designed by MM DESIGN WEB , which provides professionalism and seals confidence in the project.

Footer objective :
To convey confidence, clarity, and professionalism while facilitating navigation and reinforcing the brand image. It's where users find everything they need to take the final step: booking with peace of mind .


"At MM DESIGN WEB, we believe that an optimized, fast, and intuitive web design combined with a solid, nationwide SEO strategy can transform an idea into a profitable and visible business."


FAQ (Frequently Asked Questions)

Frequently Asked Questions about the BuscaViajes project

1. What did MM DESIGN WEB contribute to the BuscaViajes project?

Modern, optimized, and conversion-oriented web design, along with a nationwide SEO strategy.

2. Does BuscaViajes really compete with large online agencies?

Yes, thanks to its SEO positioning and streamlined design, today it's a portal that offers highly visible hotels, flights, and activities.

3. What was the biggest challenge of the project?

Create a clear and easy-to-use platform that inspires confidence and converts visits into actual bookings.

4. Can this success be replicated in other businesses?

Of course! Every sector can benefit from strategic web design and well-crafted SEO.


Real testimonial – Gina (owner of BuscaViajes)

“Thanks to MM DESIGN WEB, my BuscaViajes project now sells trips every week. The website is not only beautiful, it's fast, clear, and it ranks me on Google. I'm very grateful to the team for helping me take this leap.”

  • Google Review:

"Very professional. He served me very quickly and was very friendly. I recommend him 100%."

See full review on Google


Success story: Barcelona

Other projects where we have applied web design and SEO with real impact:


Do you want to turn your idea into a profitable business like BuscaViajes?

At MM DESIGN WEB we create websites that position and sell .

Request your quote now


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Microtrust: ⭐️⭐️⭐️⭐️⭐️ 5/5 on Google · Published real projects


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